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Ask Us Anything: What is an Immersive Experience and How Do You Create One?

Lusso Design reveals their creative process behind the design

"Immersive Experiences" have been the topic du jour within the creative industry in recent years. Whether in art exhibitions, architecture, interior or product design, creators are paying more and more attention to the quality of the final user experience. The lighting plan, colour matching and material selection, together with audio-visual pairing can immediately transform a space into a canvas, awash with infectious colours. Digital technology has also brought reality and virtual worlds closer - lighting and reflective materials synchronise, achieving colourful, gorgeous effects that transplay between soft fluidity and rigidness. This no doubt enhances the visual impact and arouses the mood of visitors. Facing such inspiring scenes, be whisked off to another world, another wonderland.

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