In line with Ricky Kazaf's original intention to encourage men to be brave to change and take the first step, the Lusso Design team has created a relaxed and comfortable aesthetic for the concept store, avoiding any embarrassing scenarios that can potentially be caused by excessive and over the top decor. Industrial chic and fashionable modern interiors take pride of place as the main visual aesthetic, matching the open plan layout yet still retaining privacy when needed. There are also different areas for clothes styling, makeup, eyebrow transformation, skin care and hairstyle, etc., all with flexible and practical design to allude to the purpose of the brand.